Tuesday, June 12, 2007

Business and IT Jargon Galore

I was given this to edit. I don't even know where to start. I don't think I even know what it means! How can someone take something like "E-Business" and make it so needlessly complex and frustrating?

Here is the beautiful tidbit. It is supposed to be website content. If I have my way (I won't) it will never see the light of day...


E-Business

E-BIZ Services has opened a completely new vista of opportunities for organizations to leverage the capabilities of doing things online. The challenge of serving geographically dispersed customers, suppliers and employees efficiently was solved through the integrated web-based solutions of e-commerce. At [company name] we give you the entire spectrum of e-business solutions encompassing the entire gamut of B2B and B2C solutions. Collaborating with IT majors like BEA Systems, IBM, Microsoft and Interwoven, we have been able to provide you with quality, cost-effective and value-oriented e-business solutions across a wide range of vertical markets including Banking & Financial Services, Telecom, Manufacturing and Retail.


Wow. Not only is it poorly written ("capability of doing things online"? What?) ...but I have no idea what it is trying to say.

The joys of doing corporate communications. *SIGH*

={+}=

3 comments:

Mike said...

This is my favorite, "we give you the entire spectrum of e-business solutions encompassing the entire gamut of B2B and B2C solutions." In other words, we give you all the solutions encompassing all the solutions. Where would business be without these redundant, verbose, empty words?

Colleen said...

Yeah - I wrote the entire web site at moneygram, and this paragraph would NEVER have made it CLOSE to being online. That's horrible. Some execs or managers or whatever are so lame, they think they are good writers because they can spout out big words no one can understand. Duh. The point is to communicate, not give you a pat on the back for being so smart. Sorry that was a rant.

ph_l_p said...

i b2b'd your mom last night.

That paragraph makes me so happy. In a crying sad clown sort of way.